Place your ad-bets

Before this blog went live, it had a few test posts on it filled with Lorem Ipsum. Google's ad servers try to serve ads that're relevant to the content. Most people's content is not semi-random Latin boilerplate, though, so Google's ad selector isn't very good at dealing with that.

Hence, as I write this, my side column advertisements are for hotels in Turkey, ESR meters (not that ESR), a Who's Who biography link for Bernard Tschumi (!?), and a site that wants to make sure people buy genuine Russian vacuum tubes.

I await with interest the free-associations Google will make in the future.

(Google have, of course, no chance whatsoever of beating the in-line "contextual" ad companies. I mean, what could be more relevant to the word "hardware" in a review of a new motherboard chipset than a link titled "HP nc6400 notebook your government agency"?)

[UPDATE: Google are many things, but slow is not one of them. The ads, for this page at least, are now significantly less bizarre. The top one as I write this is for... Google AdSense! Google haven't gotten around to looking at the front page again, though, so those Turkish hotels continue to rule the roost.]

Posted in Ads. 1 Comment »

One Response to “Place your ad-bets”

  1. Sonictail Says:

    Hey, I always wanted to know what would happen when you spidered lorem ipsum. Did you get any comments from friends about "how they can't read the page as it's in latin?"

Leave a Reply