I can't remember whether one of the old hands at News Interactive told me this during my brief stint of working for the Dark Lord Murdoch, or whether I came up with it myself. So I won't call it My Special Law Of Current-Events Publication Photographs, or whatever. But it does seem to apply most of the time. It is:
When you see a photo of a person in a newspaper or news magazine, the more outré the photo, the less interesting the person.
If the subject is at a sixty-degree dutch angle and leaning out over the balustrade of a purple spiral staircase amid a frozen shower of confetti, he will be the deputy manager of Accounts Receivable for Amalgamated Water-Based Bookbinding Mucilage, Incorporated, posing for a business-section feature about how AWBBM beat earnings estimates by 1.7%.
If the subject is only partially visible through the leaves of a potted palm and bathed in rainbow prismatic sunlight passing through a faceted lead-crystal recreation of Michelangelo's David, she was this month's top fundraiser for the church steeple maintenance drive.
Application of this rule of thumb can get you through business and trade publications, in particular, a great deal faster, without missing a damn thing.